{"product_id":"contemporary-strategic-management","title":"Contemporary Strategic Management","description":"\u003cp\u003eStrategic management encourages us to consider all of the opportunities available to us and to be \u003cbr\u003e\ncreative in the decisions we make. Strategic management, through its broad and encompassing nature,\u003c\/p\u003e\n\n\u003cp\u003ecan be applied to improving outcomes in our daily lives, work or study and organisations of any size;\u003c\/p\u003e\n\n\u003cp\u003eeven clubs, associations and charities.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThis 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategic\u003c\/p\u003e\n\n\u003cp\u003emanagement from a fundamental perspective ? the philosophy that strategy can be used to increase\u003c\/p\u003e\n\n\u003cp\u003ethe success and value created by any type of human endeavour. The text takes Robert Grant?s razor\u003c\/p\u003e\n\n\u003cp\u003esharp focus on competitive advantage and applies it in a concise, engaging and accessible format for\u003c\/p\u003e\n\n\u003cp\u003estudents in Australia, New Zealand and our neighbouring region.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe author team has refined the 2nd edition to present clear, comprehensive coverage of core topics\u003c\/p\u003e\n\n\u003cp\u003eand concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of\u003c\/p\u003e\n\n\u003cp\u003esocial media, the text presents real world examples and insightful grounding theory with equal aplomb.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe diversity of the new accompanying cases attests to the approach of the Australasian edition. From\u003c\/p\u003e\n\n\u003cp\u003ethe evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to\u003c\/p\u003e\n\n\u003cp\u003econtroversial Chinese bids for NBN contracts, students will relish the opportunity to analyse the full\u003c\/p\u003e\n\n\u003cp\u003espectrum of organisations with a view to strategically defining their own professional futures.\u003c\/p\u003e","brand":"Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray","offers":[{"title":"Default Title","offer_id":67644752494745,"sku":"9781118362556","price":8000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5642\/6905\/files\/contemporary-strategic-management.jpg?v=1791549492","url":"https:\/\/booksworldstore.com\/products\/contemporary-strategic-management","provider":"Books World","version":"1.0","type":"link"}