{"product_id":"integrated-marketing-communications","title":"Integrated marketing communications","description":"\u003cp\u003eIMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.\u003c\/p\u003e","brand":"William Chitty,ÊNigel Barker,ÊBill Chitty,ÊMichael Valos,ÊTerence A. Shimp","offers":[{"title":"Default Title","offer_id":49013917155481,"sku":"9780170254304","price":8000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5642\/6905\/files\/51rUJOKeO5L._SY342_bdfa0d96-34de-45dc-aea7-6369e7be7c1e.jpg?v=1789229214","url":"https:\/\/booksworldstore.com\/products\/integrated-marketing-communications","provider":"Books World","version":"1.0","type":"link"}