{"product_id":"learning-and-memory","title":"Learning and Memory","description":"\u003cp\u003eWith real-world examples, fascinating applications and clear explanations, this textbook helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. \u003cbr\u003e\nIts unique organization into three sections-Behavioral Processes, Brain Substrates, and Clinical Perspectives-allows students to make connections across chapters while giving instructors the flexibility to easily assign the material that matches their course.\u003c\/p\u003e\n\n\u003cp\u003eThe new edition again offers the book's signature inclusion of human and animal studies with an engaging full-colour design and images. You'll find even more meaningful real-life examples; new coverage of learning and memory research and brain-imaging; an expanded discussion of the role of genetics in producing individual differences; new material on the role of sleep in memory, and more.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003cbr\u003e\nNeuroscience research is integrated into each chapter, emphasizing how new findings from neuroscience point to the mechanisms that underlie behavioral processes\u003cbr\u003e\nThroughout each chapter concrete, real world examples of learning and memory help students grasp the implications of what they are studying and its relevance in their own lives\u003cbr\u003e\nThe full-color art program includes original anatomical art, state-of-the-art brain scans, colour-coded graphs, and other vivid figures to help students visualize the processes involved in learning and memory\u003c\/p\u003e","brand":"Mark A. Gluck, Eduardo Mercado, Catherine E. Myers","offers":[{"title":"Default Title","offer_id":67644801089689,"sku":"9781319154059","price":8000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5642\/6905\/files\/learning-and-memory.jpg?v=1791550287","url":"https:\/\/booksworldstore.com\/products\/learning-and-memory","provider":"Books World","version":"1.0","type":"link"}