{"product_id":"market-based-management-sixth-edition","title":"Market-Based Management, Sixth Edition","description":"\u003cp\u003eMeasuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.\u003cbr\u003e\nThis edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.\u003c\/p\u003e","brand":"Roger Best ","offers":[{"title":"Default Title","offer_id":67644745580697,"sku":"9781292020396","price":8000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5642\/6905\/files\/51c_D_6q4KL._SY342.jpg?v=1791549423","url":"https:\/\/booksworldstore.com\/products\/market-based-management-sixth-edition","provider":"Books World","version":"1.0","type":"link"}