{"product_id":"successful-event-management","title":"Successful event management","description":"\u003cp\u003eNow in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.\u003c\/p\u003e","brand":"Anton Shone","offers":[{"title":"Default Title","offer_id":67632678404249,"sku":"9781408066638","price":8000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5642\/6905\/files\/5110PMxJFIL._SY342.jpg?v=1791454287","url":"https:\/\/booksworldstore.com\/products\/successful-event-management","provider":"Books World","version":"1.0","type":"link"}