Designing for Growth A Design Thinking Tool Kit for Managers

Designing for Growth A Design Thinking Tool Kit for Managers by Jeanne Liedtka, Tim Ogilvie, published by Columbia University Press in 2011.

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.

A lovely addition to your coffee table or bookshelf, and a thoughtful gift for anyone who loves home and interior design.

• Author: Jeanne Liedtka, Tim Ogilvie
• Publisher: Columbia University Press
• Year: 2011
• Pages: 227
• ISBN: 9780231158381