Fashion Trends Analysis and Forecasting

Fashion Trends Analysis and Forecasting by Eundeok Kim, Ann Marie Fiore, Alice Payne, Hyejeong Kim, published by Bloomsbury Academic in 2021.

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

A lovely addition to your coffee table or bookshelf, and a thoughtful gift for anyone who loves fashion and style.

• Author: Eundeok Kim, Ann Marie Fiore, Alice Payne, Hyejeong Kim
• Publisher: Bloomsbury Academic
• Year: 2021
• Pages: 184
• ISBN: 9781350099012