Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately.Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.
Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.
The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.
Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
