Entrepreneurship

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of Ôhow toÕ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todayÕs entrepreneurial challenges. From Bob HisrichÕs expertise in global entrepreneurship to Mike PeterÕs background as a both a real-life entrepreneur and academic to Dean ShepherdÕs current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.